March 6, 2025 – Sunnyvale, CA – Seyond, a global leader in high-fidelity LiDAR solutions, today announced an exciting partnership with TrafficSensors.com, a pioneer in supplying, installing, and maintaining state-of-the-art intelligent transportation systems. This strategic collaboration will bring the Seyond ITS Management Platform (SIMPL) to the forefront of the Australian and New Zealand markets, transforming the region’s traffic management and smart infrastructure capabilities.
With a 40-year legacy in installing and maintaining advanced traffic systems, TrafficSensors.com provides deep expertise and a strong local presence throughout Australia and New Zealand. The company distributes innovative, highly accurate traffic sensors and systems to state highway departments and local authorities. Currently, TrafficSensors.com has thousands of sensors and systems deployed. Their extensive experience complements Seyond’s cutting-edge SIMPL solution, making this partnership a formidable force in the market.
Seyond’s SIMPL solutions for intersection and highway combine Seyond’s long-range, high-resolution Falcon LiDAR sensors and advanced traffic perception software. With an ultra-long range of over 500m and its exceptional accuracy in all weather and lighting conditions the Falcon K sensor delivers high fidelity data with exceptional resolution and flexibility for precise object detection and tracking. Combined with Seyond’s traffic perception software powered by a powerful and durable edge processor, SIMPL provides comprehensive and high-precision road user perception and event detection. It detects and classifies all road users, including pedestrians and cyclists, without collecting any biometric data. The system can also track their trajectories and provide detailed data on counts, speed, size, and safety.
SIMPL provides cities, departments of transportation, tolling agencies, and concession owners with unparalleled tools for real-time traffic data collection, decision-making, and integration for intersections and highways. It empowers municipalities and transportation authorities to make data-driven decisions for optimized traffic flow, reduced congestion, and improved safety.
“Partnering with Seyond allows us to deliver next-generation intelligent transportation systems to our clients, states Jamie Mann, Director of TrafficSensors.com. “Seyond’s powerful LiDAR and SIMPL complements our longstanding commitment to excellence in traffic solutions, and we look forward to transforming the future of transportation.”
Philip Lasner, Global Head of Global ITS Business of Seyond, added, “We are thrilled to collaborate with TrafficSensors.com and accelerate the adoption of SIMPL in Australia and New Zealand. Their longstanding reputation and expertise in traffic systems make them an ideal partner to help us enhance traffic safety and efficiency across the region.”
Seyond and TrafficSensors.com plan to work closely with local governments, transportation agencies, and private stakeholders for seamless integration and scalability of SIMPL. This partnership underscores both companies’ shared vision for smarter, safer, and more sustainable transportation.
About Seyond
Seyond™ is a global leader in high-fidelity LiDAR solutions, powering a safer, smarter, and more mobile world across the automotive, intelligent transportation, robotics, and infrastructure industries. Seyond delivers a dynamic portfolio of robust, high-resolution LiDAR sensors, perception software, and the Seyond ITS Management Platform (SIMPL). Founded in Silicon Valley with a global footprint, Seyond is dedicated to the highest quality engineering and manufacturing, and an unwavering commitment to its customers.
About TrafficSensors.com
TrafficSensors.com have been for many years a major supplier to our many customers throughout Australia & New Zealand of the highest quality Traffic Monitoring equipment from the world’s leading manufacturers.
We are delighted to form a marketing association with Seyond Inc for their Lidar based ITS Management Platform (SIMPL) which we feel will become the standard in our territory for Intersection Monitoring and Control in the very near future.