Tampere, Finland—November 21, 2024 – The collaboration between Seyond, a global leader in lidar solutions, and Normivalaistus highlights the transformative potential of lidar technology in urban mobility. Together, the two companies are delivering solutions that provide cost-effective, reliable detection for intersection actuation, making advanced traffic management accessible to cities of all sizes. This partnership lays the foundation for a smarter and safer future by combining the cutting-edge Seyond ITS Management Platform (SIMPL) with Normivalaistus’ deep expertise in infrastructure deployment.

A Game-Changing Approach to Intersection Management

The Seyond ITS Management Platform, a combination of lidar + AI, is at the core of this partnership, offering an efficient and adaptable solution for urban traffic control. Designed with cost efficiency in mind, the SIMPL solution enables precise vehicle detection and traffic actuation at intersections without the high installation and maintenance costs associated with traditional systems. By leveraging lidar sensors, SIMPL provides real-time, highly accurate data for vehicle and pedestrian presence, improving traffic flow and reducing unnecessary stops.

“This partnership exemplifies how innovative technology can address real-world urban challenges. The combination of accurate lidar detection with seamless software integration is an immediate benefit for cities seeking cost-effective traffic solutions,” said Jukka-Pekka Alanissi of Normivalaistus.

The Immediate Benefits of Lidar Adoption

Normivalaistus recognizes the substantial value lidar technology brings to urban traffic management. Lidar’s ability to accurately detect vehicles, cyclists, and pedestrians in all weather and lighting conditions addresses key pain points for municipalities. Unlike traditional systems, lidar offers scalable, flexible solutions that can be easily adapted to the specific needs of different intersections.

“We see SIMPL as pivotal in improving urban mobility. SIMPL’s combination of high-resolution lidar + AI opens new possibilities for safety and efficiency. This is not just about solving current challenges but also about future-proofing cities for the growing demand for sustainable and inclusive mobility,” Alanissi added.

Prioritizing Safety for Vulnerable Road Users

Safety remains a key focus for the partnership. By enabling precise pedestrian and cyclist detection, lidar technology helps prioritize their safety at intersections, ensuring that traffic lights respond dynamically to their presence. This capability reduces the risk of accidents and creates a safer, more welcoming environment for all road users.

A Partnership for Growth

This collaboration exemplifies the strength of joint innovation. Seyond and Normivalaistus are committed to advancing this technology further. Enhanced features, such as real-time speed tracking and automated congestion alerts, will continue to evolve through AI-driven improvements in the SIMPL platform. These developments optimize current capabilities and position lidar technology as a cornerstone of next-generation traffic systems.

“The first pilot installations already up and running are a testament to the winning combination of highly accurate lidar and well-designed software,” said Conrad-Christian Kimmle, managing director of Seyond Europe GmbH. “The precise data provided by our SIMPL platform, combined with Normivalaistus’ on-ground execution, demonstrates the potential of lidar technology to revolutionize traffic management. We are very excited to do much more together.”

Philip Lassner, Head of Global ITS Business, adds: “Seyond and Normivalaistus are installing more and more SIMPL projects all over Finland, with plans to explore broader applications beyond traffic control. All our partners and clients tell us how lidar data is key to upgrading their traffic management systems. By aligning our expertise and resources, our companies are driving the growth of smart, sustainable cities globally.”

About Seyond

Seyond™ is a leading global provider of LiDAR solutions, powering a safer, smarter and more mobile world across the automotive, intelligent transportation, robotics and industrial automation sectors. Founded in Silicon Valley with strategically placed research and manufacturing facilities across the globe, Seyond is crafting LiDAR solutions that elevate autonomous driving and fuel the advancement of smart infrastructure development. The company’s dynamic portfolio – including ultra-long range flagship LiDAR sensor Falcon, mid-to-short range LiDAR sensor Robin, perception software, and ITS management solution SIMPL – powers automotive and ITS solutions for partners like NIO, Nvidia, Exwayz and Hexagon. With hundreds of thousands of Seyond LiDAR sensors already in use in automotive and non-automotive applications globally, and with total annual production capacity expected to exceed a half-million units by the end of 2024, Seyond is lighting the path forward for the world to See Smarter™. For more information, please visit: https://www.seyond.com/

Media Contacts

Seyond Europe GmbH

Frank Schuetz

Frank.schuetz-ext@seyond.com

Vanja Schweiger

Vanja.Schweiger-ext@seyond.com

About Normivalaistus

Normivalaistus provides reliable, innovative and competitive solutions and services in intelligent transport systems (ITS), public lighting and telematic systems. The focus is on building better infrastructure with the latest technology and acting as the main contractor in ITS projects. Normivalaistus has nationwide operations in Finland.

Normivalaistus has swiftly emerged as a dynamic force in the ITS industry, achieving rapid growth over recent years. Our commitment to cutting-edge technology and sustainable practices has allowed us to develop efficient, scalable solutions that address the evolving needs of urban and interurban traffic systems. With a reputation built on reliability and forward-thinking, we continue to shape the future of mobility by empowering cities and highways to manage traffic more intelligently and responsibly.